விளம்பர இடைவேளை

Ads are inseparable part of India media. From serials my mom watches to the boring formula one race that no one watches in my home except me there are ads and ad breaks. So there is lot of importance that's stressed in the ad industry in recent times, they are sometimes given more weightage than mainstream. Here was an post by paramesh that gets you to the time of DD.

I picked one best, one worst and one all time favorite ad in recent times.

Best one: Kanjoos friend Airtel. I liked it for the fact, it was short & sweet and conveyed the message.

Worst one: Lalitha Jewellery. Watch it for yourself and I got no comments. Sad point is I get to watch it in cinema screen every time I visit PVR.


Favorite one: The Force: Volkswagen. No wonder its in the most watched videos of youtube.


If you have got your collection, scribble it in the comments. I'm interested to see them.

Mobile Stats

I stopped capturing those packets and was day dreaming. My thought was grazing, I recollected my area of interest, In a grocery store when a customer buys bread there is more probability that he/she will also buy jam. So keeping those items close by will make more customers buy it. This is a simple association rule. One can analyze raw data and conclude on patterns. Meanwhile I received my mobile bill statement. It was interesting to look at the stats in it. I started Analyzing...

Local HH:MM:SS 02:27:02
STD HH:MM:SS 03:06:42
ISD HH:MM:SS 00:37:02
===================
Total HH:MM:SS 06:10:46
===================

This data seems to be fair. I got more people to talk outside the city I work. Also those dear one's who are across borders and sea2.

SMS - Local Messages 24
SMS - National Messages 6

These are spent in sending those forwards. Thanks peeps! You din get annoyed by my request. I guess I wont need them any more. :-)

National Roaming HH:MM:SS 10:15:47

Ah! Here is the twist. My total local talk time was 06:10:46 which is 4 hours less. I had been traveling so much? Actually not much. I had been off to wish this couple and celebrate time at home. I guess it would plunge this month, unless I make it to the annual get together vacation.

Next, I browsed thro all my contacts and picked up those probable contacts, I would have sms'ed or called. I did a search to see hit rate. (Hit Rate: Call+SMS)

Rank #1 - 140
Rank #2 - 77
Rank #3 - 34

Interesting again, Rank #2 is only half of Rank #1. Special Thanks to #1 and #2. Contrasting people! They made sure the month is not boring. Rank #3 is a median of several winners in the close proximity. Did you read your bill?